A new ESPN campaign spoofs soap operas. Is that a good thing?

The Spot: A man lies comatose in a hospital bed. His anguished lover asks the doctors if there's anything she can do. Despair is taking hold when suddenly the man's eyes open, and he begins to talk. "My team ... it's a keeper league," he says, spitting out the words in his last throes. "Don't. Trade. Prince. Fielder!" With that, his vitals go dead, the doctors bring in defibrillator paddles, and the woman starts to wail. An announcer intones: "Join the endless drama. Play fantasy baseball on ESPN." (Click here to watch the spots.)

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